Drink Coke. Chew gum. Wear a condom. To Kate Roberts,
the British-born mastermind behind the AIDS-awareness organization
YouthAIDS, there should be no difference in the way these messages are
presented. If consumer products can be sold to the masses, why can't
social responsibility? "It's the same strategy," she says. "You have to
make something desirable, available, and affordable."
There's no
question that Roberts, 40, knows how to sell. In the mid-1990s, at the
Moscow and Bucharest branches of the advertising agency Saatchi &
Saatchi, she spearheaded campaigns to promote products like soda and
cigarettes to the youth of newly capitalist Russia and Romania. While
living in Eastern Europe, Roberts made the party circuit, dated a
Romanian rock star, and even endured a kidnapping attempt by the
Russian mafia, but her whirlwind high-society life took an unexpected
turn in 1997, when she was approached by the nonprofit Public Services
International to develop a pro bono advertising campaign for AIDS
awareness in Romania.
Watching little Sasha Obama steal the show at the Democratic National Convention last night -- the seven-year-old blew kisses and happily intercepted the compliment her daddy, the party's presumptive presidential nominee, had meant for his wife -- I couldn't resist making the joke: Finally, the Cosbys are going to run the nation.
Of course, that required explaining to my teenage son just what The Cosby Show was and how, back in the '80s, the whole country had been delighted to tune in week after week to watch Bill Cosby play Dr. Huxtable, a wise-cracking but wise daddy who made it seem so much fun as he and his lovely, accomplished wife raised their adorable, if incorrigible, kids.
(The Cosbys were fresh in my mind because I was flipping back and forth between the convention and the HBO documentary The Black List, where comedian Chris Rock revealed that his daughters go to sleep holding Bill Cosby dolls.)
Then as I played out the comparison in my mind, I was surprised to realize that although TV's Huxtables and the Democrats' Obamas are both successful, photogenic, and intelligent African-American families, there's a very big difference between the two when it comes to community service.
Sure, Dr. and Mrs. Huxtable were in the helping professions as an obstetrician and a lawyer, but there really was not much of a sense in the show of the world beyond the walls of their well-appointed Manhattan townhouse.
By contrast, the Obama family lore that was playing at the Convention kept coming back to the community: how Barack eschewed Wall Street to serve the community; how Michelle left a high-paying law firm to serve the community.
The campaign video for Michelle even gave a big plug for Public Allies, the nonprofit that trains diverse community leaders, where Barack served on the board and later Michelle served as executive director of the Chicago branch.
That kind of community organizing is a big departure from simply doing the right thing, Huxtable-style. It's also a big departure from the public service generally provided by our leaders -- and from the community service generally rendered by our first spouses.
The community organizing that inspired the Obamas is not just about raising money or sitting on boards -- which is all great -- but about raising other people to become leaders and learn the skills to take care of their problems themselves.
That background is a lot more interesting to me than Barack's religion or Michelle's working class struggles. We've never had a First Family schooled in the principles of helping others help themselves. If the Obamas make it to the White House, I'll be eager to see how that experience leads them to govern.
Celeste Fraser Delgado is the MOLI View's contributing editor for Worthy Causes. Her Do-Gooder blog appears Tuesdays and Thursdays.
Controversy and Confusion About Bicycle Saddles and Erectile Dysfunction
There has been controversy and confusion about the connection between cycling and erectile disfunction
ever since urologist Dr. Irwin Goldstein said, in a Bicycling Magazine
article, that "there are two kinds of cyclists: those who are impotent
and those who will be." Obviously, that's an overstatement. In fact,
having ridden a bicycle nearly every day for the last seven years and
having spoken to countless other cyclists, I am of the opinion that bicycle saddles only cause numbness 1) if the bike is improperly adjusted; 2) when a rider isn't fit and 3) after a very long and intense ride.
Three Preventable Causes of Numbness
The first problem is the most common, and can be remedied by a simple visit to your local bike shop.
Proper bike fit means more than a saddle that is adjusted to the right
height; stems can be made longer or shorter, saddles can be moved back
and forth, handlebars tilted up and down, etc. In addition, you want to
be sure that you are riding a frame that is the right size!
Maybe Foreign Affairs is not the best choice of bedtime reading: Just as I was being lulled to sleep by former U.N. Ambassador Richard Holbrooke's article on the daunting tasks facing the next U.S. president, I was jolted awake by what the author called a "cautionary tale."
Thirty years before Al Gore won a Nobel Prize for scaring people into going green, then-President Jimmy Carter went on prime-time TV to try to rally his nation to kick the foreign oil habit. As Holbrooke writes:
Wearing a much-mocked cardigan sweater, he said that his energy-independence project would be the "moral equivalent of war." When someone pointed out that the initials of that phrase spell "meow," the press had a field day, ignoring the substance of Carter's proposals.
Oh, yeah, Holbrooke adds, "One of Ronald Reagan's first acts as president was to remove from the White House roof the solar panels Carter had had installed." Genius.
So here we are, 31 years later, spending plus-or-minus four bucks a gallon on gas and sending billions of dollars a year to global bullies, like Russia, Iran, and Venezuela. And instead of MEOW, we've got GWOT.
You'd think we'd learn. But here comes the McCain campaign, mocking the suggestion that Americans could save as much or more oil by properly inflating our tires and getting regular tune-ups as by off-shore drilling.
And recent polls show that more and more Americans are falling for it.
Looks like the new acronym is HISS: Ha-ha, I'm still stupid!
Kitty cardigan available here.
Celeste Fraser Delgado is the MOLI View's contributing editor for Worthy Causes. Her Do-Gooder blog appears Tuesdays and Thursdays.
Project 012, Good magazine asked for ideas for improving a local school. Joy Osborn, a
middle-school English teacher in Harlem, sent us this contribution:
"I
am helping to launch a new charter high school in 2009, and as I
brainstorm possibilities for our new school/all schools in New York, I
think that one amazing program that would be beneficial to both schools
and communities would be green roofs. There is an amazing organization
advocating for green roofs in the Bronx already, Sustainable South Bronx,
but I believe that there is nothing more positive that the New York
City Department of Education could invest in than installing green
roofs with gardens and sitting areas/learning spaces on the school
roofs in the city."
For the second day in a row, I'm shut in my house with my septuagenarian mom, my teenage son, and my four dogs, waiting out the tornado and flood warnings across the state of Florida that come along with slow-moving Tropical Storm Fay.
There's a lot of barking and sulking, but that doesn't sound so bad compared to what's happening elsewhere in the rain-whipped world.
Apparently, there are annual floods in West Africa which routinely wipe out roads and bridges and increase the spread of communicable diseases. This year, the dangers are more severe since many more people are malnourished than before, because of rising food prices. According to ReliefWeb, the World Health Organization requested $418 million for emergency health care in the region, but so far has received only 22 percent.
That doesn't even factor in the help needed because crops in these areas have been destroyed by the floods, pushing food prices even higher, or the number of people who have lost their homes: 12,000 in Togo; 24,000 in Niger; and 150,000 in Benin.
Call it a perfect storm -- of misery.
Meanwhile, 1,400 people have died so far this monsoon season in India. The season lasts through October, so there's still time to catch up to last year's devastating toll of 2,700.
At least in Thailand, where 8,000 have fallen ill to water-borne diseases as a result of flooding, the government is implementing a plan to get local folks to pour chlorine into the water and is sending out mobile medical units to check on children and the elderly.
While I'm lying around my house, listening to the storm outside, at least I can go online to offer a little help. I hope you'll join me.
Celeste Fraser Delgado is the MOLI View's contributing editor for Worthy Causes. Her Do-Gooder blog appears Tuesdays and Thursdays.
non-petroleum backing material and a new panel from Day4 Energy are the most recent examples of developments driving down the cost of
solar power. Here's another indication that solar prices will be
falling:
Contract Prices for Silicon Will Drop
A new report, by New Energy Finance,
says that the price of solar-grade silicon is expected to drop by up to
43 percent next year. By 2015, the contract prices for polysilicon deliveries
will be less than $67 per kilogram, or 67 percent below current contract
prices. Though the report notes that this is still above spot prices
paid for silicon.
What? Never happened to you? Okay, it's never happened to me either. But the U.S. Navy has been disrupting whale breeding, causing injury, and even death, by emitting lethal sounds meant to detect enemy submarines that can bother whales as far as 300 miles away.
That's about to end, as a coalition of friends of the whales, lead by the Natural Resources Defense Council, won a lawsuit alleging that the Navy's low frequency sonar use in 70 percent of the oceans around the globe is illegal. On Tuesday, the U.S. District Court in San Francisco agreed.
Next up, a second lawsuit is headed to the U.S. Supreme Court that would limit the Navy's use of mid-frequency sonar to specific areas necessary for national security.
"This agreement confirms we can achieve environmental protection while
maintaining our important national security standards," said Jeffrey
Flocken, Washington, D.C. director of the International Fund for Animal
Welfare (IFAW).
There are rumors that the whales have a request of their own: If the Navy must blast us with noise, can they at least make it something by Barry White?
Celeste Fraser Delgado is the MOLI View's contributing editor for Worthy Causes. Her Do-Gooder blog appears Tuesdays and Thursdays.