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AOL Expands Its Portfolio
Cartoon Network: TMI signs ad deal with AOL
AOL has signed a deal to bring Turner Media Innovations online display advertising inventory, which includes the Cartoon Network channel, under the umbrella of its Platform-A online ad division.
The deal with TMI, which oversees sales for Turner Broadcasting's entertainment channels in the UK, applies to the Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito and Turner Classic Movies.
Turner will still retain control of selling integrated multimedia advertising campaigns to clients, while Platform-A will sell online display ads to the mass market.
The deal with TMI, which oversees sales for Turner Broadcasting's entertainment channels in the UK, applies to the Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito and Turner Classic Movies.
Turner will still retain control of selling integrated multimedia advertising campaigns to clients, while Platform-A will sell online display ads to the mass market.
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