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(114) RAFTER: SEX DEATH CASSETTE (107) This Ish: This Ish (104) HOT CHIP: MADE IN THE DARK (103) HEY WILLPOWER: P.D.A. (100) MOBY: LAST NIGHT (99) GRAND OLE PARTY: HUMANIMALS (91) BEANIE SIGEL: THE SOLUTION (87) COCOA TEA: BIOLOGICAL WARFARE (82) THE WHIGS: MISSION CONTROL

HEY WILLPOWER: P.D.A.

Comments: 0
09.May.08, 20:11 IST

HEY WILLPOWER
P.D.A.
[Tomlab]

Indie for the pop/R&B set, pop/R&B for the indie set, or merely a deft combination of the two, Hey Willpower are two underground guys (Will Schwartz of Imperial Teen and Tomo Yasuda) who share a love for the mainstream pleasures of Top 40 radio. P.D.A. is a stripped-down but jam-packed series of sultry, beat-heavy club jams. Occasionally too rigid and nerdy to ever possess crossover appeal, Hey Willpower nevertheless displays an adept understanding of pop radio's song structures, creating cheeky homages that delve into parody but never belie craft or hooks.

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